Privacy policy
LionFit Privacy Policy
This Privacy Policy describes how we (LionFit) collect, use, and disclose your Personal Information when you visit our website, make a purchase from the Site or sign up to our newsletter
Our contact details
Name: LionFit Clothing UK
Address: PO Box 7808, Kidderminster, DY11 9JN
Phone Number:
E-mail: admin@lionfitclothing.com
The type of personal information we collect
When you visit the LionFit site, we collect certain information about your device, your interaction with the site, and information necessary to process your purchases, fulfil orders you make, share marketing information, and respond to customer support requests.
We currently collect and process the following personal information:
Device information
- Examples of Personal Information collected: web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the site.
- Purpose of collection: to load the site accurately for you, and to perform analytics on site usage to optimise our site and provide you with a good user experience.
- Source of collection: Collected automatically when you access our site using cookies, log files, web beacons, tags, or pixels.
- Disclosure for a business purpose: shared with our processor Shopify.
Order information
- Examples of Personal Information collected:name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
- Purpose of collection:to provide the products or services you have requested; to process your payment information, arrange for the shipping of products, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
- Source of collection:collected from you.
- Disclosure for a business purpose:shared with our processor Shopify. Name, shipping address will be shared with GoCustom Clothing to fulfil orders, where required.
Customer support information
- Examples of Personal Information collected: name, billing address, shipping address, email address, and phone number.
- Purpose of collection: to provide customer support and process refunds.
- Source of collection: collected from you.
- Disclosure for a business purpose:
LionFit Community information
By signing up to our newsletter you become part of the LionFit Community, meaning that we will keep in touch with you.
- Examples of Personal Information collected: name, email address
- Purpose of collection: to provide email newsletters about new products, special offers, blog posts, events or other things we think you may be interested in linked to the LionFit Community.
- Source of collection: collected from you.
- Disclosure for a business purpose: Collected via our processor Shopify.
OVERVIEW OF HOW WE USE PERSONAL INFORMATION
We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfilment of your order, providing good customer service and keeping you up to date on new products, services, and offers.
Lawful Bases
We only use your personal information when the law allows us to. This means that there must be one or more legal bases for us to use your personal information.
Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are:
- Your You are able to remove your consent at any time. You can do this by contacting admin@lionfitclothing.com
- If you are a customer, we do not rely on or need your consent for most uses we make of your personal information, but we do need your consent to directly market our products and services to you.
(b) We have a contractual obligation
- Where we need to perform the contract, we have entered into with you.
(c) Compliance with a legal obligation
- Where we need to comply with a legal obligation which applies to us, for example complying with laws relating to the sale of products to consumers or complying with data protection laws.
(f) We have a legitimate interest.
- In establishing, exercising or defending legal claims.
In some cases, more than one legal basis may apply to our use of your personal information.
Minors
The LionFit site is not intended to be used by individuals under the age of 18, therefore we do not intentionally collect Personal Information from children. If as a parent or guardian you believe your child has provided us with Personal Information, please contact us at the address below to request that it is deleted.
How we store your personal information
Your information is securely stored. To prevent unauthorised access we have suitable procedures to safeguard and secure the information we collect online.
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information.
Your data protection rights
Under data protection law, you have rights including:
Your right of access - You have the right to ask us for copies of your personal information.
Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.
Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.
Your right to object to processing - You have the the right to object to the processing of your personal information in certain circumstances.
Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.
You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.
Please contact us at admin@lionfitclothing.com, LionFit Clothing UK, PO Box 7808, Kidderminster, DY11 9JN if you wish to make a request.
Cookie’s Policy
Our site uses cookies to distinguish you from other users of our website. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. This helps us to provide you with a good customer experience when you browse our website and also allows us to improve our site. By browsing or using the services we provide on the site, you are agreeing to our use of cookies.
A cookie is a small file of letters and numbers that we store on your browser or the memory of your device. Cookies contain information that is transferred to your device’s memory. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another.
The cookies we use
Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website.
Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.
You may block cookies by activating the setting on your browser that allows you to refuse the storage of all or some cookies. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.
How to complain
If you have any concerns about our use of your personal information, you can make a complaint to us at admin@lionfitclothing.com, LionFit Clothing UK, PO Box 7808, Kidderminster, DY11 9JN.
You can also complain to the ICO if you are unhappy with how we have used your data.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
ICO website: https://www.ico.org.uk
Cookies
A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.
We use the following cookies to optimize your experience on our Site and to provide our services.
[Be sure to check this list against Shopify’s current list of cookies on the merchant storefront: https://www.shopify.com/legal/cookies ]
Cookies Necessary for the Functioning of the Store
| Name | Function | Duration |
|---|---|---|
| _ab | Used in connection with access to admin. | 2y |
| _secure_session_id | Used in connection with navigation through a storefront. | 24h |
| _shopify_country | Used in connection with checkout. | session |
| _shopify_m | Used for managing customer privacy settings. | 1y |
| _shopify_tm | Used for managing customer privacy settings. | 30min |
| _shopify_tw | Used for managing customer privacy settings. | 2w |
| _storefront_u | Used to facilitate updating customer account information. | 1min |
| _tracking_consent | Tracking preferences. | 1y |
| c | Used in connection with checkout. | 1y |
| cart | Used in connection with shopping cart. | 2w |
| cart_currency | Used in connection with shopping cart. | 2w |
| cart_sig | Used in connection with checkout. | 2w |
| cart_ts | Used in connection with checkout. | 2w |
| cart_ver | Used in connection with shopping cart. | 2w |
| checkout | Used in connection with checkout. | 4w |
| checkout_token | Used in connection with checkout. | 1y |
| dynamic_checkout_shown_on_cart | Used in connection with checkout. | 30min |
| hide_shopify_pay_for_checkout | Used in connection with checkout. | session |
| keep_alive | Used in connection with buyer localization. | 2w |
| master_device_id | Used in connection with merchant login. | 2y |
| previous_step | Used in connection with checkout. | 1y |
| remember_me | Used in connection with checkout. | 1y |
| secure_customer_sig | Used in connection with customer login. | 20y |
| shopify_pay | Used in connection with checkout. | 1y |
| shopify_pay_redirect | Used in connection with checkout. | 30 minutes, 3w or 1y depending on value |
| storefront_digest | Used in connection with customer login. | 2y |
| tracked_start_checkout | Used in connection with checkout. | 1y |
| checkout_one_experiment | Used in connection with checkout. | session |
| checkout_session_lookup | Used in connection with checkout. | 3w |
| checkout_session_token_<<token>> | Used in connection with checkout. | 3w |
| identity-state | Used in connection with customer authentication. | 24h |
| identity-state-<<token>> | Used in connection with customer authentication. | 24h |
| identity_customer_account_number | Used in connection with customer authentication. | 12w |
Reporting and Analytics
| Name | Function | Duration |
|---|---|---|
| _landing_page | Track landing pages. | 2w |
| _orig_referrer | Track landing pages. | 2w |
| _s | Shopify analytics. | 30min |
| _shopify_d | Shopify analytics. | session |
| _shopify_s | Shopify analytics. | 30min |
| _shopify_sa_p | Shopify analytics relating to marketing & referrals. | 30min |
| _shopify_sa_t | Shopify analytics relating to marketing & referrals. | 30min |
| _shopify_y | Shopify analytics. | 1y |
| _y | Shopify analytics. | 1y |
| _shopify_ga | Shopify and Google Analytics. | session |
| customer_auth_provider | Shopify analytics. | session |
| customer_auth_session_created_at | Shopify analytics. | session |
[INSERT OTHER COOKIES OR TRACKING TECHNOLOGIES THAT YOU USE]
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.
Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.
Do Not Track
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
Changes
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
Complaints
As noted above, if you would like to make a complaint, please contact us by e-mail or by mail using the details provided under “Contact” above.
If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: [Add contact information or website for the data protection authority in your jurisdiction. For example: https://ico.org.uk/make-a-complaint/]
Last updated: [Date]