LionFit® – Our Story
I’m Paul Stride – senior lecturer by day, registered paramedic when the pager goes off, husband, dad of two, and the guy who somehow still finds time to train.
For years I hunted for kit that actually worked for normal people:
- sizes that went beyond XL
- hoodies cosy enough for 5 a.m walks
- gear that didn’t cost the earth (literally and financially)
I couldn’t find it. So in 2023, between lectures and night shifts, I started LionFit in my spare room in Kidderminster.
From spare-room sketches to your wardrobe.
The athlete in all of us
We don’t believe you need a six-pack or a rugby contract to call yourself an athlete.
You’re an athlete if you’re a busy parent getting steps in before the school run. You’re an athlete if you’re a shift worker sneaking a session after a 12-hour day. You’re an athlete if you’re just starting out and still figuring out what “rep” means.
That’s why lots of the pieces we make are: ✓ Sized XXS – 5XL – because bodies are different and that’s okay ✓ Built to move – no ride-up, no see-through, pockets that actually work ✓ Made with recycled & organic fabrics wherever we can ✓ Designed, tested, and shipped right here in the UK
A pride of everyday lions who lift, sweat, and roar – no matter what the rest of life throws at them.
Welcome to the fam. Now let’s get after it.
Paul Stride Founder – LionFit Kidderminster, UK #LiftSweatRoar 🦁